Ogilvy Action Experiential Jobs in and around Harlem, NY

Company:
Ogilvy Action Experiential
Current Opportunities (0)
Company Website
Location(s):
22 W 19th St
Floor 8
NY,  NY
10011
Map Location
Phone:
(813) 4952283
Industry:
Advertising / Marketing / PR
Size:
500 or more

Company Overview

The most local of the internationals, the most international of the locals.

What has always defined Ogilvy & Mather Worldwide is its ability to build brands.

The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine. This is a world where the consumer is now in control, and consumer insight is paramount, and so the quality and diversity of our people are vital. A contemporary outlook and true cultural attunement are much more important in a world where there is a new mandate for our business. That mandate is integrated communications and our response, what we call 360 Degree Brand Stewardship® , means a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.

We do this on both a local and a global scale. Local 360 Degree Brand Stewardship® keeps the agency fully rooted in the marketplace, attracting top local clients and the best people to work on them. This keeps our understanding of the local consumer and marketplace intimate.

Global 360 Degree Brand Stewardship® is a marriage of local know-how with a worldwide network capable of articulating brands as they cross borders - vital to the growing number of multinational clients seeking to leverage their powerful brands in new markets around the world.

Ogilvy & Mather Worldwide is a subsidiary of WPP Group plc (NASDAQ: WPPGY). For more information, go to www.wpp.com

History:

Starting with no clients in 1948, Ogilvy has since grown into a worldwide enterprise.

From the very beginning, David Ogilvy intended to have a different kind of company. He knew that if he was going to be successful as an expatriate running an under-capitalized offshoot of an old British firm in the country that invented modern advertising (in the city that was its epicenter), he would need to build a strong agency brand. The first two fundamental components of that brand would be the quality and diversity of the people, and the quality and class of the operation. "Only first class business, and that in a first class way."

The third component was his belief in brands. "Every advertisement is part of the long-term investment in the personality of the brand."

David worked relentlessly to instill the belief that our job is to make advertising that sells, and the advertising that sells best is advertising that builds brands. We practice what he preached. Over the past 50 years, Ogilvy has helped to build some of the most recognizable brands in the world: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.

Our history is the evolution of one man's thoughts, talents, and work ethic translated into a company culture, a defining business strategy, a destiny.