The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citis Personal Bank Branded Cards and Lending, Retail Bank and Mortgage and Wealth. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.
The Head of Retail Engagement Marketing is currently seeking a VP, Retail ECM Analyst to drive analysis of marketing effectiveness. The role primarily involves developing and implementing analytical strategies to drive business growth, optimize operations, and enhance decision-making processes. The ideal candidate will possess a strong background in data analysis, financial services, and a proven track record of developing and monitoring key performance indicators (KPIs).
Responsibilities:
Develop Analytics Agenda:
Develop and Monitor Key Performance Indicators (KPIs):
Business Case Development and Scenario Planning:
Measure Marketing Effectiveness:
Qualifications:
Education:
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Marketing Program Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00
In addition to salary, Citis offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
May 10, 2024------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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